application/msword;/usr/local/bin/antiword %s > /tmp/tmpword|xterm -e more /tmp/tmpword; \
What this does is first run antiword on the doc file and put the plain text into a file called xxxword in /tmp. Then it brings up a new xterm and runs the more command on the file /tmp/xxxword. The reason that I did it in two steps is that xterm -e antiword ... wouldn't work. It would just flash the file rather quickly. And it didn't matter if I included the more command or not, it flashed too fast to read. The command above creates a temporary file that can be deleted later, or is there to be saved if I want a copy of the file.